We are going to focus on friend to friend communication such as us telling our friends and them telling their friends and so on like a chain message. Also, we think changing the design of the can fight help. Additionally, not only do we send chainmails, but also create groups on facebook to spread information about the product. Instead of focusing on advertising frs based on health, we decided to turn to long-lasting energy. We feel this is more appealing to teenagers. Some more solutions are writing about the product in school newspapers, ads on itunes, and in magazine articles. Basically, we are revolving around friend to friend communication as our marketing strategy. Also, we want to change the athlete image. For example, instead of telling the consumer to buy the product because Lance Armstrong drinks it, we should simply inform the consumers of Lance Armstrong's benefits of using the product just as friends would make a
conversation.